Live broadcasting is an essential tool for sellers in the booming cross-border e-commerce industry. It is particularly successful in Taiwan, generating high levels of traffic and sales. To take advantage of this trend, shopee has organized a live broadcasting festival in April. This event offers numerous benefits and exposure opportunities to cross-border sellers in Taiwan, providing them with a chance to increase sales and gain more visibility. Participating sellers can also enjoy additional perks such as free Instagram likes and increased Instagram followers.